Joe on the midcore-side, Hasbro has this amazing vault of IP that I think gives us a lot of ‘X Factor’ in terms of the value of the company and future potential of our brands.” Whether it’s Monopoly on the casual-side, D&D or Magic: The Gathering on the more hardcore-side, or Transformers or G.I. You know, as particularly when you look at categories like mobile, there’s more and more of a premium that gaming companies are putting on brands that people have a strong affinity to and breakthrough the clutter of these thousands of games that release literally every month. “And then just generally speaking digital, there’s a massive opportunity both in licensing, and our owned and operated games inside of that area. Hasbro is also looking to ‘fuel the very high-profit flame’ for digital games. With toys, the company is focusing on ‘driving out costs, driving up share, and then driving growth’. Hasbro CEO Chris Cocks mentioned that the toy giant is looking to ‘right-size’ their entertainment effort. The chat started with a discussion on the recent sale of eOne assets to Lionsgate. TFW2005 staff attended… so you don’t have to*. Hasbro attended a fireside chat at this year’s Goldman Sachs Communacopia & Technology Conference to speak about their general plan for the next 36 months.
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